The Storm Company was started in 1964 and successfully manufactured numerous classic fishing lures including the Wiggle Wart, Hot 'N Tot and the Chug Bug. During the late 1990s, Storm lures were purchased by the Rapala Company.
The Rapala Company continued to develop the Storm line and during 2002 designers created the soft plastics line. However, the company discovered that many anglers were using unique methods to rebuild the old lures that they remember. For example, some fishermen were re-rigging, melting down and even repainting lures. These reports encouraged Rapala to begin producing new lures from the original Storm molds. Fortunately, purists who are uninterested in reproductions can still locate a large number of Storm's classic lures.