Rapala is the world's largest manufacturer of fishing lures and other fishing related products. It was founded in Finland in the 1930s by Lauri Rapala. Their most popular product is a balsa wood minnow imitation lure called the Original Floater.
Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide.
Rapala's reputation stems from a towering list of world record catches, the knowledge of their Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.