Rapala

About Rapala

Rapala Rapala is the world's largest manufacturer of fishing lures and other fishing related products. It was founded in Finland in the 1930s by Lauri Rapala. Their most popular product is a balsa wood minnow imitation lure called the Original Floater.

Today, Rapala lures, knives, tools and accessories are trusted by fishermen in over 140 countries worldwide.

Rapala's reputation stems from a towering list of world record catches, the knowledge of their Pro Anglers and a history of unwavering dedication to quality. Each and every Rapala lure is still hand-tuned and tank-tested to assure it has the Rapala trademark swimming action that big fish can't resist.