In 1968 Weber and Ostrom had purchased Minneapolis-based National Expert Bait Company. The purchase was made in part due to fears that the escalating Cold War could be detrimental to the supply of lures. The new lures did not garner much interest, however. It was not until 1979 when the company was reformed under the name Blue Fox Tackle Company, that the lures became successful. A series of spinner baits marketed in conjunction with professional angler Roland Martin expanded Blue Fox's market into the southern U.S. Create lures based on scientific principles gained popularity among a growing number of anglers interested in a scientific method of fishing.