About Berkley

Berkley Berkley was founded in 1937 in Spirit Lake, Iowa, by 16-year-old Berkley Bedell. It is the flagship brand of Pure Fishing and a world leader in technologically-superior fishing tackle. Continued commitment to producing outstanding fishing tackle has resulted in a legendary line-up of products under the Berkley umbrella that includes Berkley Trilene, Berkley FireLine, Berkley PowerBait, Berkley Gulp!, Berkley Lightning Rod, and a variety of others.

Berkley, the premium brand in fishing tackle, fuels the avid angler's passion for fishing, and offers the broadest array of innovative solutions in the industry.

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Relative Reviews

  • Berkley Powerbait Bulky Hawg Craw Soft Fishing Lure

    (SKU YESXX80W53C01)
    Quality: 5
    Logistics: 5
    Service: 4/span>

    These little craw baits are absolutely brilliant! I've been fishing them on a short drop shot rig hooked at the back. On the retrieve they move just how a crayfish does when it's tying to escape. The big UK perch love to hit them and so far I've had fish up nearly three pounds on this lure.