Berkley

About Berkley

Berkley Berkley was founded in 1937 in Spirit Lake, Iowa, by 16-year-old Berkley Bedell. It is the flagship brand of Pure Fishing and a world leader in technologically-superior fishing tackle. Continued commitment to producing outstanding fishing tackle has resulted in a legendary line-up of products under the Berkley umbrella that includes Berkley Trilene, Berkley FireLine, Berkley PowerBait, Berkley Gulp!, Berkley Lightning Rod, and a variety of others.

Berkley, the premium brand in fishing tackle, fuels the avid angler's passion for fishing, and offers the broadest array of innovative solutions in the industry.

Shop Berkley by Category

Relative Reviews

  • Berkley Powerbait Bulky Hawg Craw Soft Fishing Lure

    (SKU YESXX80W53C01)
    Quality: 5
    Logistics: 5
    Service: 4/span>

    These little craw baits are absolutely brilliant! I've been fishing them on a short drop shot rig hooked at the back. On the retrieve they move just how a crayfish does when it's tying to escape. The big UK perch love to hit them and so far I've had fish up nearly three pounds on this lure.